Sergey focuses on the mechanics of online discounts and how real value is created for consumers.
Drawing on years of experience in digital services, he analyzes how promo codes, promotional campaigns, and pricing structures translate into actual savings. He emphasizes data-driven evaluation and user feedback to identify which deals provide tangible benefits.
As co-founder, Sergey contributes to product direction and the development of Pikadil’s community-driven model, where deal quality and accuracy are supported by structured review processes and user participation.