Pavel specializes in online savings systems and structured approaches to evaluating discounts in e-commerce.
With practical experience in digital B2C platforms and online services, he studies how deals, promo codes, loyalty programs, and cashback mechanics actually function in real-world scenarios. His work focuses on distinguishing meaningful savings from marketing-driven discount claims.
As co-founder of Pikadil, Pavel leads product strategy and platform architecture. He develops systems that prioritize transparency, measurable user signals, and structured moderation - helping shoppers find legitimate ways to save more efficiently.